Theo Lewitt

Beyond Yoga is a body inclusive active lifestyle brand stretching the rules of wellbeing. They make activewear that moves with you through every movement and moment.

I joined the brand as Narrative Lead to help shape their new brand platform — Seek Beyond, a new anthem for living — and bring its message to life through incredible collaboration with the ever-evolving multi-hyphenate, Issa Rae.

In an era where we are constantly being told how we should move, and to what standard of perfection we should aspire, we used this moment to focus on progress as perfection, instead. The journey, not the destination.

Seek Beyond is an invitation to move in ways that make you feel good. it’s a call to stretch farther, laugh louder, sit quieter, to blur the lines between practice and play, and explore joy.

In collaboration with both internal brand parters and the incredibly talented team at Invisible Dynamics, we crafted a hero film with Issa Rae, a suite of shorts featuring real members of the Beyond Yoga community, and the brand imagery that would go on to support all Fall 2025 product releases and collection stories.

Client: Beyond Yoga

Beyond Yoga CMO: Katie Babineau 

Beyond Yoga Creative Director: Zoe Weber

Beyond Yoga Narrative Lead: Theo Lewitt

Beyond Yoga Director of Brand Marketing: Carly Yu

Beyond Yoga Director of PR and Brand Partnerships: Laren Parker

Beyond Yoga Social Media Lead: Ruth Perez


Agency: Invisible Dynamics 

Production: Invisible Productions 

Creative Director: Lottie Markworth

Sr Art Director: Kasha Killingsworth

AD + Design Director: Daniel Stewart

Strategy Director: Carson Olivares

Strategist: Maile Lawson

Project Manager: Linh B.

Senior Brand Director: Lindsay Saito

EP: Erin Karr 

Producers: Victoria Gabrielle Pierce & Erica Nagai



Main Unit Director/Photographer: Clara Balzary

2nd Unit Director/Social Features: Alex Kim Kenealy

DP: Robbie Corral (LA), Jimmy Nyeango (NY)

Post House: Cabin Editing Company

Color: Wild Island Films

Music: Squeak E. Clean Studios

Wardrobe Stylist: Annina Mislin 

Prop Stylist: Kelly Infield (LA), Joonie Jang (NY)

Makeup Artist: Sandy Ganzer 

Hair Stylist: Hikaru

Issa Glam: Joanna Simkin & Felicia Leatherwood