Theo Lewitt

When Robinhood approached us to help launch their new Cash Card, we saw an opportunity to humanize the brand for the modern investor.

The world of investing can feel distant and cold for the new, curious investor. Investing is something their parents do, or their parents’ parents did. It’s for suit-clad Wall Street fat cats with spare cash to burn, lunching at white tablecloth joints with criminally overpriced burgers. It for those who enjoy $20 tacos served on those little metal display racks that signal, among money things, dry tacos.

But for Robinhood and their new Cash Card, which turns everyday purchases into fractional investments, we saw an opportunity to show a modern generation of the “investing-curious” that they are already living the life of a financially savvy investor, whether or not they know it. We positioned the Cash Card as their perfect entry point into the market.

This campaign included organic and paid social content, as well as still imagery for Robinhoodcashcard.com.

Agency: ROSEWOOD Creative
CD: Cody James
AD: Ivan Cash
CW: Nick Cade
Brand/Strategy: Theo Lewitt
Agency Producer: Braden Wambach
Photographer: Ahmed Klink
BTS Photographer: Brian Allen Lamb