Theo Lewitt
Copywriting | Content Direction | Creative Strategy
Science is wildly complex (duh). But when it comes to real people with their personal relationships with health and wellbeing, dense science can be overwhelming. Pfizer enlisted agency Born & Bred (who then enlisted me), to bring science to social in ways both helpful, relatable, entertaining, and inspiring. From news to education, tips and tricks, we developed a suite of repeatable content franchises to help Pfizer communicate the power of science to their audience in the language of social.
Agency: Born & Bred
ECD: Justin Tejada
Freelance ACD / Creative Strategist: Theo Lewitt
Art Director: Anastasia Itkina
Designer: Allie Whitehead, Rubén Díaz
Project Manager: Andrea Salinas