Together with 2 friends, I co-founded Olde Gold Beer, a lighter lager that’s brand new but looks very old.
I wrote the tagline, “Consider Yourself Lucky,” along with a bunch of spots featuring some very cool elders who love beer, then collaborated with my dear friend, co-founder, and creative partner Emmett Sutherland to build out the world of Olde Gold through all things content.
Our stupidly talented co-founder Noah Johnson designed our amazing logo, can, and graphics. He’s simply the best.
We made our brand debut by mining golden nuggets of wisdom from a few fellas who’ve lived well enough to consider themselves lucky, and collaborated with our pal Alex Gilbert (director + editor) to bring their stories to life.
Time to break the ice. Olde Gold is here, and it’s got us crooning for the good times ahead. #ConsiderYourselfLucky #OldeGold #Beer
Want to leave a party without offending your host? John’s got a word of advice. #ConsiderYourselfLucky #EnjoyOldeGold #OldeGoldBeer
And they’ve been together for 17 years. Talk about lucky! #ConsiderYourselfLucky #OldeGoldBeer
A recipe as olde as time. #ConsiderYourselfLucky #OldeGoldBeer #Beer
On permanent vacation in one cool shirt. Lucky man. #ConsiderYourselfLucky #OldeGoldBeer
To be clear, we’ve got nothing against Dry January. But here’s how we celebrated it’s end, and welcomed in…Wet February?
Dry January is almost over. Consider yourself lucky. #OldeGoldBeer #Beer
Practice makes perfect. Enjoy those first sips. #ConsiderYourselfLucky #OldeGoldBeer