Theo Lewitt

When Robinhood approached us to help launch their new Cash Card, we saw an opportunity to humanize the brand for the modern investor.

The world of investing— traditional or crypto— can feel distant and cold for new, potential investors. Investing is something their parents, or their parents’ parents do. It’s for suit-clad Wall Street fat cats with spare cash to burn who lunch at white tablecloth joints with criminally overpriced burgers or $20 tacos served on those little metal display racks (you know the ones). But for Robinhood and their new Cash Card, which turns everyday purchases into fractional investments, we saw an opportunity to show a modern generation of the “investing-curious” that they are already living the life of a financially savvy investor, whether or not they know it, positioning the Cash Card as their perfect entry point.

This campaign included organic and paid social content, as well as still imagery for Robinhoodcashcard.com.

Agency: ROSEWOOD Creative
CD: Cody James
AD: Ivan Cash
CW: Nick Cade
Brand/Strategy: Theo Lewitt
Agency Producer: Braden Wambach
Photographer: Ahmed Klink
BTS Photographer: Brian Allen Lamb